LEAD: Concerned by the increasing evidence of poverty and despair in New York City, many employers and employees are forgoing greeting cards, holiday gifts and office parties this year and contributing to The New York Times Neediest Cases Fund.
Concerned by the increasing evidence of poverty and despair in New York City, many employers and employees are forgoing greeting cards, holiday gifts and office parties this year and contributing to The New York Times Neediest Cases Fund.
For example, the Long Island Passenger Sales Office of Trans World Airlines at Kennedy International Airport has suspended its annual Christmas party, during which everyone used to share special recipes of food and drink.
This year, instead, they decided to start a new tradition: to bring a little joy into the lives of those less fortunate, said the manager, Renate H. Hall. She sent the office’s gift of $100 with the request that it benefit ”a child or children so that they may learn of the joy of Christmas and the hope for a better future.”
Kohn Pederson Fox Associates P.C., a Manhattan architectural firm, decided this year to reduce the scale of the annual Christmas party and use the funds for those in need. A donation of $10,000 was made to the Neediest Cases Fund on behalf of the company’s owners and employees. In Place of Greeting Cards
On behalf of the employees of the Sequa Corporation of Manhattan, its chairman, Norman E. Alexander, sent $4,000. He wrote that this was done in place of traditional employee greeting cards with the hope that it ”will brighten the lives of our fellow New Yorkers who are in special need at this holiday season.”
Jerry Fields Associates sent $300 to the Neediest Cases instead of spending the money for an annual office Christmas party. Mr. Fields, president of the Manhattan marketing and communications company, wrote that the members of the staff ”experienced a greater high” from giving to the fund than from their champagne parties of the past.
The staff of Executive Registry Inc. of Maywood, N.J., decided to donate $100 instead of decorating the office with a Christmas tree.
It is now a tradition at Brumbaugh, Graves, Donohue & Raymond, a Manhattan law firm, to send contributions to the fund rather than exchange Christmas greeting cards. The staff sent six checks totaling $406. Starting a Trend
Also, in lieu of exchanging Christmas cards, members of the law firm of Gibney, Anthony & Flaherty contributed to various charities. They sent $100 to the Neediest Cases Fund.
Five employees of Allied Fibers, a Manhattan apparel merchandising concern, sent checks amounting to $90 instead of sending one another Christmas cards.
Instead of exchanging holiday cards with co-workers, nine members of the Quality Assurance Center at A.T.& T. Bell Laboratories in Holmdel, N.J., sent a total contribution of $190. Recorded yesterday … $ 65,711.31 Previously recorded … 1,989,689.98 Total … $2,055,401.29